9,000+ app integrations
Connect a very large ecosystem of SaaS applications and business tools.
What is Zapier?
Zapier is a no-code automation platform for connecting apps and automating recurring workflows. It helps teams move information between tools, trigger actions from business events, route data, and reduce repetitive manual work without building custom integrations from scratch. Zapier is useful for marketing, sales, support, operations, finance, and small business workflows that depend on many SaaS applications working together.
Zapier is useful for founders, operators, marketers, sales teams, agencies, support teams, and businesses that want to automate work across their software stack.
The main purpose of Zapier is to connect apps and automate repeatable workflows so teams can save time, reduce manual data entry, and keep business systems in sync.
- Connects thousands of business applications without custom code.
- Automates recurring handoffs between forms, CRMs, spreadsheets, email, and team tools.
- Supports multi-step workflows for more complex business processes.
- Helps teams standardize operational workflows across departments.
Key Features
Best For
FoundersOperations TeamsMarketersSales TeamsAgencies
Use Cases
Workflow automation
Automate repeatable steps across forms, CRMs, spreadsheets, email, and team tools.
App integration
Connect SaaS applications that do not otherwise share data cleanly.
Marketing automation
Route leads, update audiences, trigger notifications, and coordinate campaign operations.
Sales operations
Sync lead data, create CRM records, notify teams, and automate pipeline handoffs.
Pros & Cons
Pros
- Very large integration ecosystem.
- Easy no-code workflow builder.
- Supports complex multi-step workflows.
- Mature automation ecosystem for many business teams.
Cons
- Costs increase with task volume.
- Advanced workflows can become expensive at scale.
- Some capabilities require paid plans.
- Complex automations still need testing and maintenance.
Pricing
Free
$0/month
Free forever. Includes 100 tasks/month, unlimited Zap workflows, Tables, Forms, two-step Zaps, and one user.
Professional
Starts at $19.99/month
Task-based pricing. Includes multi-step Zaps, Premium apps, Webhooks, AI fields, and conditional form logic.
Team
Starts at $69/month
Task-based pricing. Starting configuration includes up to 25 users, shared workflows, shared app connections, SAML SSO, and priority support.
Enterprise
Contact sales
Custom pricing for organization-wide automation, advanced controls, deployment options, observability, and support.
Screenshots Gallery
Alternatives
FAQ
What is Zapier best for?
Zapier is best for no-code workflow automation, app integrations, data syncing, marketing automation, and business process automation.
Does Zapier have a free plan?
Yes. Zapier has a free plan with 100 tasks per month, unlimited Zap workflows, Tables, Forms, two-step Zaps, and one user.
How does Zapier pricing work?
Zapier pricing is task-based, so paid plan costs increase as monthly task volume and plan needs increase.
What are Zapier alternatives?
Pabbly, ActivePieces, n8n, Make, and Albato are common alternatives depending on workflow needs.
Final Verdict
Zapier is one of the most established no-code automation platforms for connecting apps and automating business workflows. It is strongest for teams that need broad integration coverage and are comfortable managing task-based pricing as automation usage grows.
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